The reality is you simply cannot depend on your publisher to help sell your book, nor do you need a million-dollar advertising budget. You can create interest and demand for your book through publicity and promotion. Publicity and promotion will drive your book sales.
Driving Book Sales is a primer on every aspect of publicity, marketing, advertising, and public relations in the real world and online.
This book will tell you how in the real world and on the world wide web.
This is an Excerpt from my book, Driving Book Sales, on how-to create a Year-round Promotional Calendar that will keep you in the buzz year-round. This mini- book also contains chapters on how-to and why authors should take the time to write a Business Plan with details on how-to do it. Additional Chapters, include chapters on Collateral Material and advertising and promotional signage to make your book a success. If you want to sell more books, already understand social media and real-world marketing, this book will help create goals, develop a sound strategy and create a plan for success!
This Amazon Short contains chapter excerpts from Driving Book Sales. The focus is on How to Have a Successful Book Signing and expands to other locations to include selling opportunities beyond the bookstore. These opportunities include Mall Events, Bridal Fairs, Children's Festivals, and unique events to showcase your novels. Other chapters include how to generate sales at Writer's Conferences and what collateral materials you need to stand out at book signing events. The last two chapters give you an overview of Advertising, Marketing, and Public Relations, including a chapter on how to brand yourself—written for Authors, this book showcase chapters from Driving Book Sales with the sincere hope of making you a success.
Linn Random's Guide to How to Write a Book